Griff Debuts the New ASICS JOG 100S Sneakers
info@hypebae.com (Hypebae) Thu, 14 Aug 2025 HypebaeASICS is on a roll right now, debuting new collaborations with everyone from Cecilie Bahnsen to SHUSHU/TONG. For its latest release, the running shoe pioneer has tapped singer-songwriter Griff to debut the new-and-improved JOG 100S sneaker.
Reimagining the heritage runner through a contemporary lens, the new silhouette is crafted with a mixture of traditional running shoe materials, revamped with patent overlays, ruffled trims and a subtle polka dot pattern that peeks through the signature mesh. Landing in two classic colorways of white and black, the result is a perfectly minimal design that still manages to keep things interesting.
As for the campaign, Griff is lensed in London, showcasing the many ways that movement uplifts here. Exploring freedom and the feelings of moving like no one's watching, the new campaign taps into the artist's fun and carefree spirit.
Take a look at the new visuals above and head to the ASICS website to purchase the new JOG 100s silhouette.
In other footwear news, check out Millie Bobby Brown for Crocs.