Zendaya Fronts On's FW25 Campaign

The internet's favorite, multi-talented girlfriend, Zendaya, is back at it again fronting On's Fall/Winter 2025 campaign. The "Be Every You" campaign is a continuation of their long-standing partnership, exploring identity and the freedom to move as every version of yourself, with a video narrated by Zendaya. It tells a story of how the collection can move with you, whether in performance-inspired pieces or everyday basics. The film is directed by Bardia Zeinali, known for his narrative approach to sport and fashion film, with the stills shot by photographer Emily Lipson. The backdrop features four moonlit scenes where Zendaya moves through them to reveal her layered identities, from rebel to romantic, in dreamlike surroundings.

The launch sees the debut of  Zendaya's first co-created shoe, the Cloudzone Moon, with On and stylist Law Roach. Zendaya shares, "This story felt personal -- a reminder that we are all multifaceted beings, with so many brilliant pieces that ultimately make up who we are, make us whole."

The shoe is a fresh update to the Cloudzone silhouette, pairing a breathable mesh upper and added forefoot padding to cushion your steps. A second footwear drop will also follow in October, the Cloudtilt Moon, built an additional layer of recovery and ease.

 

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Elsewhere, the campaign reveals On's latest apparel collection crafted from lightweight, breathable materials. Highlights include the structured Bomber Jacket and sleek Studio Bodysuit.

The Cloudzone Moon and FW25 apparel are available via the On website and retail stores, while the Cloudtilt Moon will be available from October 2, 2025.

In other sportswear news, check out Tyla fronting Nike's Air Max Muse campaign for Fall 2025.

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