PUMA and Bianca Saunders Partner on "38 Love Lane" Pop-Up

PUMA and Bianca Saunders have come together to celebrate Jamaican Independence Day, unveiling "38 Love Lane," a pop-up celebrating culture, identity and community. This coincides with the re-release of the special-edition 2003 PUMA H-Street sneaker in two Jamaica-inspired colorways.

Paying tribute to the fastest nation in the world, and just in time for Notting Hill Carnival in London, the re-launch recalls the original campaign where PUMA first partnered with the Jamaican track and field team. The colorways are an homage to the Jamaican flag in black, yellow and green, making the lightweight and minimal silhouette vibrantly distinctive. The shoe features a breathable mesh upper, retro T-shaped toebox and track-inspired sole, adapted from an archival running spike, the late '90s Harambee. The release honors PUMA's longstanding connection with Jamaican athletes, having now outfitted generations of the country's Olympians, and celebrates 63 years of Jamaican Independence.

Bianca Saunders

British-Jamaican designer Bianca Saunders' pop-up with PUMA will run from August 7-10, 2025, in East London. The three-day activation brings together fashion, music, wellness and food in an immersive tribute to Caribbean creativity. The event is inspired by the designer's latest zine with the same title, curated by photographer Kwabena Sekyi Appiah-Nti, and designed as a living extension of the publication. The space is curated by long-time collaborator and set designer Y Lan Lucas, who transforms the space into a rich environment of Caribbean influences balanced with sleek minimalism. The pop-up accompanies Saunders' Spring/Summer 2025 collection, "The Hotel," which explores identity through an imagined gaze of a tourist in 1940s Jamaica. The collection is available to buy alongside archival pieces from the brand throughout the weekend. Saunders shares that the pop-up is "a way to further celebrate [her] culture and the community [she has] built."

The release date of the sneaker coincides with Notting Hill Carnival, the London celebration of Caribbean culture and the largest street festival in Europe. PUMA will mark the occasion with community-focused events starting from August 22, with the shoe dropping on August 25, available on the PUMA website and in flagship stores.

In other footwear news, Tyla fronts Nike's Air Max Muse Fall 2025 campaign.

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