Aespa's NingNing Stars in the New SHUSHU/TONG x HAUS NOWHERE Campaign

HAUS NOWHERE, the retail project from the genius minds at Gentle Monster, has just launched a new collaboration with SHUSHU/TONG and our minds are blown. Exploring the concept of sleep, the collaboration features contemporary reimaginings of traditional sleepwear and pillows, resulting in six neck pillow designs and 11 different styles of pyjamas.

Landing in three core colorways of floral, gingham and navy, the collection features distinctive SHUSHU/TONG design details like ribbons and bows, blending the visual language of both brands to create something futuristic yet adorable. The collection's apparel offering features bodysuits, dresses and coordinated sets, each designed to challenge our perception of traditional sleepwear.

 

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To celebrate the release, aespa member Ningning stars in the collaboration campaign, spotlighting the collection's different styles and silhouettes.

Take a look at Ningning in action for SHUSHU/TONG x HAUS NOWHERE above.

In other collaboration news, KHY just announced an upcoming collection with Frankies Bikinis.

Click here to view full gallery at Hypebae