Welcome to "The Waiting Room" With Damson Madder

Damson Madder just launched "The Waiting Room," a new collection designed to take you through the seasons. Arriving for Pre-Fall 2025, the new transeasonal offering moves away from Damson's High Summer signatures like bright color palettes and playful prints and instead, opts for preppier silhouettes and more muted, earthier tones.

Leaning into classic Fall/Winter prints like argyle and stripes, the collection also includes a new iteration of the brand's new polka dot print, reimagined for the colder months. Landing in a red and burgundy color palette, the new polka print arrives across a new co-ord, shirred dress and midi dress. Also debuting a new "popcorn-smocking bodice," the new collection is a testament to the brand's innovative techniques.

Elsewhere, the collection includes a first taste of new season knitwear, featuring a blue argyle vest, striped collared jumper and workwear-inspired denims. Standout silhouettes include the Marge, a new culotte shape created with a wide-leg shape and draped design, and the new boxy trench coat in deep olive.

Celebrating the launch is a new campaign that looks to capture the "in-between" moments of life that we often take for granted. Highlighting moments of reflection, playing games like Jenga and truly being present in the moment.

Take a look at the new campaign above and head to Damson Madder's website to shop the new collection.

In other fashion news, Kendall Jenner is back with FWRD.

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