Kendall Jenner Reunites With FWRD
info@hypebae.com (Hypebae) Thu, 10 Jul 2025 Hypebae
Kendall Jenner is stepping back into her role as FWRD's creative director, launching the latest summer campaign. Blending western-inspired staples with sun-ready silhouettes, the new collection features classic pieces like denim overalls, crochet bikinis and breezy slip dresses, paired with statement boots and accessories.
This season's edit features brands like Khaite, The Row and Kemo Sabe, building on Jenner's Spring collection edit, which landed in April this year. Jenner was named FWRD's creative director back in 2021 and has since been a regular face of FWRD campaigns for the last few seasons.
Lensed by fashion favorite Cass Bird, the new campaign was styled by Malina Joseph Gilchrist and takes inspiration from contemporary Americana. From suede jackets and caps to cropped knitwear and itty bitty bikinis, this season's selection offers the perfect summer inspo.
Take a look at Jenner in action for FWRD above and head to the FWRD website for a closer look at her summer edit.
In other campaign news, Mahalia just teamed up with RAQ Apparel.
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