Kim Petras is Awe Inspired's "Queen of the Fairies"

Awe Inspired has always been about uplifting and empowering its wearers. Lifelong jeweler Jill Johnson and her son started the brand in 2018 after she beat cancer for the third time, proving that true strength and resilience come from within. That aura of power is something that Johnson would love all of her wearers to embody — it's already within them, but putting on a sparkling Awe Inspired piece helps it shine through just a bit more.

Continuing to celebrate those who live fiercely in their power, for the brand’s fifth annual Pride campaign and collection, they’ve teamed up with a true queen — someone who parades her differences defiantly and isn’t afraid to stand out from the crowd. Pop icon Kim Petras is glamorous to the max, self-created and unapologetically herself. She embodies everything Awe Inspired believes in, so it only made sense to grant her the highest of honors as Queen of the Fairies.

"Fairycore" may be this summer’s evolution of "cottagecore" and other delicate, hyperfeminine aesthetics, but the word fairy has typically been a derogatory, targeted at the queer community. It’s a slur that’s been previously weaponized, but through this campaign, Awe Inspired and Queen Kim are taking it back. Reclaiming the slur, Petras converts it into something rebellious and beautiful. She isn’t afraid to showcase her own sense of femme self-expression, but the collection also highlights the darker parts of her femininity through mystical motifs.

The Queen of the Fairies collection features rings, brooches, necklaces and charms crafted from 14k gold vermeil and sterling silver, channeling an ethereal elegance through botanical elements, flamboyant winged silhouettes and intricate details inspired by insects. Dragonflies, beetles and flora decorate each bauble, making a magical statement within any look.

For each Fairy Coin Necklace sold, $10 will be donated to GLSEN. The organization helps foster safe and inclusive schools for LGBTQ+ youth across the country, so they can be emboldened to live in their power, just like the pop star. Kim Petras joins other past Pride campaign stars and queer legends, including Indya Moore and Zane Philips. Leading as examples, these powerful figures show the next generation that they are deserving of support and acceptance not only in June, but every single day beyond Pride Month.

In other fashion news, check out Kim Kardashian’s SKIMS x Roberto Cavalli collab.

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