Gucci Gives Tennis a High Fashion Update

Gucci is giving tennis a high-fashion upgrade this summer, launching its new sports-inspired collection through a cinematic lens. Transporting us to a sun-drenched court, the new campaign offers a look back to the archives, revisiting the House's tennis-inspired offering from back in the '70s.

Celebrating the aesthetics of the sport itself, the collection and campaign leans into the tennis lifestyle, debuting a refined collection of ready-to-wear and accessories. Featuring crisp, pleated polos and sleeveless vests, pieces are accented with Gucci's signature "Web" stripe, reimagining classic tennis whites through a contemporary lens.

Building on the RTW offering is a selection of accessories like retro-inspired headbands and metallic aviators, plus signature bag silhouettes like GG Monogram handbags and duffles, each completed with a chic leather trim.

Along with the wider collection, the new drop features an exclusive tennis racket created in collaboration with HEAD. Blending performance with luxury design, the racket features an interlocking G emblem and comes complete with a blue Gucci case.

Take a look at the new tennis collection above and head to the Gucci website to shop.

In other tennis-inspired news, Sporty & Rich dropped a new collaboration with adidas Originals.

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