SKIMS Reinvents the Ultimate Bra — With Piercings
info@hypebae.com (Hypebae) Tue, 20 May 2025 Hypebae
Kim Kardashian's SKIMS returns with a cheeky pierced nipple push-up bra.
After reinventing VIVA Lingerie's Nipple Bra in 2023, SKIMS went beyond viral. Now, the brand's latest offering continues the hype and reinvents it "with a built-in raised nipple detail and removable nylon-coated nipple piercing for an unforgettable statement," the brand shared.
Crafted with super soft sheen microfibers and "lightweight foam," the new push-up bra releases May 22 in two nude color ways, Sienna and Clay, and a deep color way, Onyx. The Ultimate's innovative plunge style "solution features teardrop foam pads for sexy, natural-looking lift and support" -- and don't forget that it's removable.
The provocative campaign video features a model entering a bar in her SKIMA Ultimate bra -- 2.0. Everyone from the bartender to the patrons turns their heads and stares. The model then breaks the fourth wall and declares, "There's enough painful things about being a woman. Get the ooh without the ouch." Essentially, it's for the girls who are hesitant to take the plunge and pierce their nipples.
The reinvention returns in band sizes 30 to 38, and cup sizes A to F. Made to be seen, the Ultimate bra is crafted for a snug fit, but for those in between cup sizes, SKIMS recommends sizing up.
Shop on SKIMS' website on May 22 for $74 USD.
While you're here, Billie Eilish's dedication to cover art is next level. Elsewhere, Megan thee Stallion is praised for championing size inclusivity.
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