Farruche's "VERÃO 25" Collection Celebrates the Spirit of Brazil

London-based, Brazilian-born label Farruche just dropped its new "VERÃO 25" collection, tributing the spirit of Brazil and celebrating its vibrant culture. Captured on location in Rio de Janeiro, the new campaign sees founders and sisters Lorena and Larissa Lorenço transporting us to summer in the city.

"This collection is a celebration of Brazil's spirit—bold colours, vibrant energy, and being under the sun. Summer is our favourite time of year, when we feel most excited to bring our designs to life," says Lorena Lorenço, Co-founder of Farruche, in a press release.

Taking inspiration from the rhythm of Brazil and its distinctive artistry, the collection looks to capture its joy and the personal nostalgia found in going back home. Featuring cheeky swimwear silhouettes, statement crochet styles and handmade accessories, "VERÃO 25" is a truly personal collection.

"Growing up in Brazil, crochet was everywhere. With this drop, we wanted to bring that homespun charm to London, reimagining it in a way that feels true to Farruche," Larissa explains. She adds, "Our mom is the heart of Farruche. Her work is more than just craft—it's memory, tradition, and identity," explains Larissa. Each piece features her finishing touch, including a crocheted umbrella and a pair of high-heeled shoes, both also made by hand. These pieces will only be available via rental.

Take a look at the new campaign above and head to the Farruche website to shop.

In other swimwear news, Frankies Bikinis just launched its "Sundae Shop" collection.

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