Fruity Booty Captures SS25 in Sunny Solanto

London-based label Fruity Booty, known for its adorable undies and super cute swimwear, is back with another drop of must-have silhouettes, perfect for the summer season. Marking the first release of its Spring/Summer 2025 offering, the new collection transports us to the sun-soaked streets of Solanto, Italy.

Capturing internet it-girl Delilah Summer in a seaside haze, the new campaign continues to highlight Fruity's deadstock fabrics and signature silhouettes. Elsewhere, the collection includes new shapes and styles across swimwear, underwear and ready-to-wear, plus a selection of playful new prints and colorways.

First up, the Deck Chair bikini bottoms and top, landing in a bright blue and green check, followed by the new Olsen Towel skirt in hues of beige and red. Next, the collection also features the new Uva Layer Top, arriving in two bright colorways and complete with skinny scarf detailing. Finally, the collection includes cute mini dresses, broderie tops and printed underwear, along with the silver Perla bikini and printed tote bags.

Take a look at the new collection above and head to Fruity Booty's website to shop.

In other summer campaign news, With Jean just dropped its "Wild Card" collection.

Click here to view full gallery at Hypebae