Lacoste Levels Up Its Classics in New Campaign, "Play With Icons"

After last year's "Play Big" campaign, Lacoste is back -- and turning up the volume, with "Play With Icons," a fresh take that dives into what makes the brand so timeless. Think of it as a love letter to Lacoste's classics, reimagined through a contemporary lens. Or, as said in its press release: "Classics reinterpreted, icons recontextualized."

"Play With Icons" bring together five of Lacoste's global ambassadors -- tennis legend Novak Djokovic, French stars Adèle Exarchopoulos and Pierre Niney, Venus Williams and Chinese multi-talent Wang Yibo. Together, they explore their personal chemistry with Lacoste's most memorable pieces: the polo shirt, the pleated skirt, the new Lenglen bag and more.

One standout image is Williams, draped in rich brown Lacoste, photographed as if she is rising like a goddess from the folds of a pleated skirt laid on the ground. Her hair cascades to her legs and she holds a tennis ball in one hand like it's a pearl -- an image of grace, power and athletic royalty.

In another visual twist, Adèle Exarchopoulos wears the "Lenglen" bag in place of a skirt. The bag's shape mimics pleats, blurring the line between accessory and apparel -- an effortlessly cool nod to Lacoste's playful yet fashion-forward roots.

Click the gallery to see more of the campaign.

For more new fashion campaigns, read about self portrait's pre-fall campaign, starring Jisoo.

Click here to view full gallery at Hypebae