Miista's New Campaign Celebrates Its Icons in the Biggest Way

Miista just came back in the biggest way, launching a larger-than-life campaign that celebrates its most iconic silhouettes. Exploring what it takes to make an icon, the brand honored its three most popular silhouettes by transforming them into 3D sculptures. Starring the Asia, the Miri and the Brenda, the new campaign put Miista's iconic styles at the top of a podium, emphasizing how they've each earned their place to gain icon status.

Captured amidst the streets of East London, the brand invited women from its community to step into the shoes and stand tall. Taking attention away from the chaos of the weekday morning, the shoes and their wearers stood tall. Observing the multifaceted reactions of passers-by, the campaign explored themes of admiration, confusion and reflection.

In line with Miista's newly-relaunched website, the campaign acted as a reminder to pause and reflect and remember your own strength. Celebrating the hard work of its icons, the campaign spotlights the Asia, Miri and Brenda silhouettes like never before.

Take a look at the campaign above and head to the Miista website to shop its icons.

In other news, Fruity Booty is back with a new drop.

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