Netflix Is up Next To Integrate AI

Just after Netflix confirms the return of Bridgerton for two new seasons, the streaming giant shares it'll be adding AI to its platform, too.

According to details shared at Netflix Upfront 2025, the streaming giant will debut a “new modular framework for ad formats that leverages generative AI." The move will tap your data to match you with the best ad experience for your taste.

However, not only do Netflix users not want ads – they seemingly hate AI, too. When commercials were introduced in 2022, it was done to provide a more cost-effective viewing experience. Now, it's just a sore subject for all users.

netflix putting on ads right after the 'ads' scene in black mirror's common people was some (genius) evil shit pic.twitter.com/z3Junly0eC

— sonia