Harrods x Palace Join Forces for Festive Collaboration
info@hypebae.com (HYPEBAE) Mon, 06 Dec 2021 HYPEBAEFor its latest collaboration, Palace has tapped luxury retailer Harrods to create a co-branded collection accompanied by a pop-up in London.
The partnership arrives just in time for the holiday season, a time when families head to Harrods to shop for Christmas gifts. Lev Tanju, Palace's founder, commented on the project: "We are so thrilled to be working with Harrods: a proper London institution and one of the greatest shops in the world. I’ve been going to Harrods since I was a little kid; doing this collaboration with them is an absolute dream come true." Harrods' head of menswear Simon Longland added: "Palace is famed for merging its DNA with other brands and retailers to create a wholly original and unexpected collection, and it’s hugely exciting for us that they have joined forces with a brand as iconic as ours."
In true Palace fashion, the skate brand's logos are given a Harrods-style makeover, as seen on hoodies and oversized varsity jackets. Using a deep green hue as the base, the collection features golden branding throughout for contrast. The same details appear on cozy sweats, as well as a cap, cardholder, skate decks, umbrella and more.
Celebrating the launch, the duo is opening a pop-up at Harrods Knightsbridge from December 10 to 12. The collection will be available exclusively at the pop-up and Harrods' website at 11 a.m. GMT (6 a.m. ET) from December 10 to 17, while stocks last.