Is AI's Role in Beauty Inevitable?
info@hypebae.com (Hypebae) Wed, 05 Nov 2025 Hypebae
AI is slowly seeping into every facet of our lives. For beauty fans, this means that artificial intelligence is playing a vital role in reshaping our usual practices. Whether it's AI-powered skin diagnoses or makeup influencers made entirely from algorithms, it's becoming especially evident that AI isn't only woven into the fabric of beauty — it's an unavoidable force.
As an industry built on people and the promise of inclusivity, the implementation of AI has led to a fair amount of skepticism in the beauty community. Beauty fans are seemingly reluctant to embrace AI, and the widespread rejection means that it's more difficult than ever to navigate the ever-evolving state of beauty. So, we looked to our audience to discover whether or not AI has a place in beauty. Are all of these AI innovations truly beneficial to the beauty community?
92% of Hypebae readers indicate negative sentiment towards AI-generated beauty content or virtual influencers.
Based on findings from HYPEMIND, the insights arm of Hypebeast, 92% of Hypebae readers indicate negative sentiment towards AI-generated beauty content or virtual influencers. Beyond this, Hypebae readers expressed clear discomfort or outright rejection when it comes to AI's role in beauty. While some were more open to AI in general, they established boundaries — specifically citing that artificial intelligence does not belong in beauty.
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