Adidas Unveils Team GB Kits for the 2026 Winter Olympics and Paralympics

The Winter Olympics and Paralympic Games in Milano Cortina are fast approaching, and adidas just revealed how Team GB will dress to take on the world in 2026. Snowboarding, figure skating, wheelchair curling and bobsleigh: every sport is covered in classic adidas silhouettes engineered for Great Britain's finest athletes to represent their home on the world stage.

The collection arrives in the red, white and blue of the Union Jack, with jackets, bodysuits, ski pants and hoodies printed with Team GB's insignia and abstract patterns. It's classic GB in the colors you expect them to wear every year, but this time adidas sprinkled one last ingredient into the British trifecta: a hint of pink. Cotton candy-colored beanies top navy ensembles, with "GBR" embroidered on the front in red. The wider color palette includes two shades of blue, indigo, pink, white and two shades of red across podium, presentation, performance and village wear.

The all-over print that features on some of the garments is a geometric mashup of the Team GB and ParalympicsGB logos, with a touch of the Union Jack: a symbolic unification of the two teams as they prepare to compete against some of the greatest athletes in the world. The Olympics are always an underrated source of fashion inspiration, but for 2026 in Northern Italy, adidas did something truly special. We'll see who's best dressed come February, but the Brits already have one foot on the podium in this battle.

You might not be able to get your hands on the exact looks the athletes will be wearing in Milan, but replica items are available to purchase now on the adidas website.

In other news, Gucci just released its first-ever sportswear collection just in time for ski trips in Chamonix.

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