Gucci Releases New Campaign Starring South Korean Singer KAI

Set in an idyllic winter wonderland, Gucci's new special holiday campaign features global brand ambassador KAI wearing pieces from the Aria collection. Member of the K-pop boy band EXO, the South Korean musical multi-hyphenate is captured in a dreamy twilight atmosphere featuring snow-capped evergreen mountains and white majestic horses, plucked straight from a Christmas storybook.

In the short film, KAI dances around the frosty landscape in the capsule’s sharp suits and warm outerwear pieces. The luxury brand’s Aria collection of ready-to-wear ensembles includes classic tote bags, cozy scarves and sneakers swathed in the signature GG canvas and motif as well as tricot knitwear. The range includes an elegant rich camel overcoat and an ingenious cable knit sweater that boasts detachable sleeves, making it a year round wardrobe staple. The Gucci Aria collection is priced from $2,500 to $33,700 HKD (approximately $320 to $4322 USD).

Experience the visual fairytale below and purchase the collection on the Gucci website.

 

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