Zhilyova Dedicates Its Winter 2021 Campaign To Female Mountain Climbers

With winter right around the corner, Zhilyova has debuted its latest campaign in honor of the courage and power of alpinists.

Inspired by nature and snowy mountains, the visuals feature three different backdrops while showcasing the label's signature lingerie pieces. Select models are seen in mesh and lace bras and underwear paired with rough ropes, which represent the variety of structures in our society. The project is also an ode to the first female mountain climbers from 1975 and aims to deliver the message of the importance of escaping captivity to find one's true potential.

Take a closer look at the visuals above. You can now shop Zhilyova's latest lingerie offerings online.

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