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Underwear Meets Nail Polish in Parade x essie Collaboration

Gen Z underwear brand Parade has joined forces with cult-loved nail polish label essie to launch limited-edition bundles.The team-up highlights the duo's love of self-expression and creativity, featuring Parade's bralette and underwear sets in a new colorway dubbed "Roller Pink." These undergarments are offered along with three nail polishes from essie's "Isle See You Later" collection, comprised of the shades "Revenge’s A Beach," "Tropic Low" and "Set the Tiki Bar High."The collaboration arri...

info@hypebae.com (HYPEBAE) Tue, 17 May 2022 HYPEBAE
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I'm Sick of Wasting Money on Fleeting Summer Trends—5 Buys That Are Worth It

There's something about summer that just makes me want to spend money, especially on random new trends. I've always been the girl who is game to try nearly any new style once, but after years of donating said trends after keeping them in my closet for way too long, I have decided it's time to hone in. This summer, I won't be depriving myself of trends, per se, but I will be shopping more intentionally. Thanks to the stunning new pieces that dropped from Who What Wear Collection, there are offi...

Lauren Eggertsen Tue, 17 May 2022 Who What Wear
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PRISCAVera's FW22 Lookbook Captures the Essence of NYC

PRISCAVera has unveiled a playful lookbook for its Fall/Winter 2022 collection, highlighting its love for New York City. The images are inspired by founder Prisca Vera Franchetti's "Things To Do in NYC" bucket list she once created for her friends and family. Models are seen doing the most classic NYC things, including taking the Staten Island Ferry, jogging in Central Park, grabbing a pretzel from a hot dog cart, dressing up as the Statue of Liberty and more. The visuals are a juxtaposition of ...

info@hypebae.com (HYPEBAE) Tue, 17 May 2022 HYPEBAE
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Bought by You: The 25 Most Purchased Fashion Items of April

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're really, really good at it. Between trend forecasting and test-driving them, if it's worth adding to your wardrobe, we've probably written about it. Whether you're interested in upgrading your summer wardrobe, investing in the biggest trends of the season, or simply discovering new fashion brands, Who What Wear has you covered.Now, a new month means it's time to turn the spotli...

Jasmine Fox-Suliaman Wed, 18 May 2022 Who What Wear