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Cartier's New Campaign Pays Homage to the Iconic Juste un Clou Bracelet

Cartier is spotlighting one of its most famous designs -- the Juste un Clou bracelet -- with a new campaign celebrating the history of the signature piece. Instantly recognizable, the Juste un Clou arrives in the shape of a flat-head nail, putting a luxurious twist on the hardware essential.Originally conceived in the 1970s by designer Aldo Cipullo, the bracelet was statement of rebellion at the time, as it merged a punk-influenced aesthetic with Cartier's high-end sensibility. "With Juste un Cl...

info@hypebae.com (HYPEBAE) Tue, 09 Feb 2021 HYPEBAE
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NOAH Looks Forward to a Hopeful Year in SS21 Collection

Having unveiled a series of partnerships to finish off 2020, NOAH is now back with its Spring/Summer 2021 offerings. Along with a lookbook, the New York-based label has announced that it will be dropping garments on a weekly basis for the season."We often forget that the business of fashion has a tendency to rush spring, which doesn't officially being until March 20," a press release reads. "Until then, we will be subjected to every type of weather one can imagine — temperature swings from day...

info@hypebae.com (HYPEBAE) Tue, 09 Feb 2021 HYPEBAE
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This Pretty Micro-Trend Makes Any Basic Ten Times More Stunning

I will admit that there are dozens of TikTok audios that live in my head rent-free. One of those audios states, "who wants to look simple when you can look stunning?" That simple sentence is constantly on repeat in my head and when I started noticing plissé fabrics pop up more and more in the market, I realized this trend is a perfect example of my new favorite phrase. Plissé treatments give a finely pleated or crinkled appearance to the fabric making it rich in texture and, well, ten times ...

Lauren Eggertsen Tue, 09 Feb 2021 Who What Wear
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I Thought Bodycon Was Dead, But It's Back and I'm Actually Into It

Like many others, my outfits have recently revolved around cozy pieces like sweatpants, baggy jeans, wide-cut trousers, and boxy coats. In fact, I’d say the true common denominator in what I’ve been wearing is that everything is upsized. Loose, slouchy, relaxed—my wardrobe has really been all about comfort. With a slew of trends on the horizon that continue to tap into this sense of comfortable (yet tailored) staples, including The Row’s standout F/W 21 collection, I predict nothing but ...

Kristen Nichols Mon, 08 Feb 2021 Who What Wear