French lingerie brand Etam released its Fall 2025 campaign fronted by none other than Irina Shayk. Aptly titled "J'ETAM," it merges the brand's name with the French declaration of love and poses the question: "What is the most French emotion?" The answer, naturally, is love.The campaign sets the stage for the brand's upcoming show on September 30 and celebrates love in all its forms, whether platonic, romantic, familial or self-love. Shayk was chosen to embody this ethos with her modern and magn...

Karl Lagerfeld just released its Fall/Winter 2025 campaign starring Paris Hilton titled "From Paris With Love." Embracing a witty dialogue between Paris Hilton and the brand's Parisian roots, there is both glamor and attitude.A global Y2K pop-culture sensation, fashion risk-taker and renowned personality, Hilton has forged her own path in the fashion world and was perhaps one of the OG influencers of our time. From the sequin dress at her 21st birthday party in 2002 to Juicy Couture tracksuits,...

It's finally here, the moment we've all been waiting for: Sarah Burton's first collection campaign for Givenchy. Launching through a new campaign captured by Collier Schorr, Burton's debut celebrates the beauty of women, placing her long-term stylist Camilla Nickerson and makeup artist Lucia Pieroni behind the lens.Along with Nickerson and Pieroni, the campaign features a stellar cast of multi-generational women, models and creative personalities, including Kaia Gerber, Adut Akech, Vittoria Cere...

Spanish lifestyle label NUDE PROJECT is not ready to go back to work yet. Poking fun at the traditional summer vacays that often take place in offices across Europe in August, the brand's new collection is a playful reimagining of workwear, with a holiday-inspired twist.Central to the collection is a statement T-shirt, emblazoned with the words "Heading to work because I was too shy to dance on TikTok in 2020," a message that's been doing the rounds on social media this summer. Elsewhere, the co...