For the Fall/Winter 2025 season, Ludovic de Saint Sernin is exploring themes of power, provocation and seduction. Tapping Amelia Gray as its modern-day dominatrix, the new collection campaign is standing on business. Lensed by Stuart Winecoff and styled by Carlos Nazario, the new release also stars Alejo Humanes and Lewis Gillooley.Telling a tale of corporate seduction, the campaign sees Gray unravel power dressing to reveal a "subversive core" covered in latex and leather. With art direction fr...

Since its launch, Kylie Jenner's eponymous label Khy has collaborated with a slew of impressive designers, both emerging and established. In the past, Khy collections have tapped up-and-coming names like POSTER GIRL, Namilia and Frankies Bikinis and now, the brand has set its sights on New York-based label GRACE LING.Blending Khy's minimal and wearable ethos with GRACE LING's distinctive design language, the new collection features a range of sleek basics, embellished with pierced metal piercing...

Louis Tomlinson's clothing brand 28 Clothing just dropped its fifth collection, and it's safe to say fans of the brand are into it. The brand's fourth offering landed back in March this year and now, 28 is back in a big way. Dubbed "Collection V," the new release blends high summer with streetwear staples, venturing into new product categories and fabrications.Introducing reversible silhouettes and new season denim, the collection offers more "fluidity and ease" than past offerings, exploring th...

Maison Margiela just released its Fall/Winter 2025 campaign, and it has a surprise star guest: Miley Cyrus. This is the first time ever that the brand has a celebrity fronting its campaigns, making this a huge moment for Margiela fans and the wider fashion community.Since its inception in 1988, the brand has been built on anonymity and obscurity, with founder Martin Margiela himself avoiding interviews, and the design team originally remaining unknown to follow the idea that it was not the creat...