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Jennie Dazzles in Chanel's New Coco Crush Campaign

BLACKPINK's Jennie is officially on a roll, and 2024 is just getting started. At the tail end of last year, the K-pop star starred in Jacquemus' holiday campaign and announced the launch of her new label, Odd Atelier, alongside confirming that she and her bandmates would not be renewing solo contracts with YG Entertainment.Now, a mere two days into the new year, the artist appears in Chanel's new Coco Crush campaign, spotlighting its latest jewelry collection. Appearing alongside Lucy Boynton an...

info@hypebae.com (Hypebae) Tue, 02 Jan 2024 Hypebae
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This Winter is the Season of the Kn(it) Girl

This season is without a doubt the winter of the kn(it) girl. Chunky knitwear and upcycled knit accessories and garments have prevailed over the past few seasons, coining the terms "knittok" and "grandma core" on TikTok, spurring a resurgence of nostalgic trends from fuzzy legwarmers to balaclavas. But this year's hottest DIY-inspired trends are world's away from your grandma's knits...Fashion's infatuation with knitwear is a long-term love affair. If we rewind to about a century ago, we'd find ...

info@hypebae.com (Hypebae) Thu, 21 Dec 2023 Hypebae
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I'm 22, and My Mom Is 48—We Both Adore These Under-$150 Finds

As a single child, I know my mother more than anyone else on the planet and vice versa. Years of shopping for each other and shopping together made us seasoned professionals in each other's sense of style. And while it’s safe to say we each have very different tastes, as proven by the years of changing-room bickering sessions, there are moments when our opinions on fashion converge. After all, I am my mother’s daughter.It's deeply important to understand that style isn't rooted in youth. Ye...

Swarna Gowtham Tue, 26 Dec 2023 Who What Wear
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I Don't Say This Lightly—These Are the 31 Best Things I Got on Amazon This Year

I don't even want to think about how much money I've given Amazon this year, but I've acquired some pretty amazing stuff because of it. Nothing beats the convenience or speed of it, and it's amazing how I can search for the most random of things and find that it actually exists on Amazon, without fail.I went back through my extensive order history over the past 12 months and did a little reminiscing over some of my favorite finds. Among them are accessories, beauty products, home items, and ma...

Allyson Payer Tue, 26 Dec 2023 Who What Wear