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Burberry Unveils Lunar New Year 2024 Campaign

Celebrating the Year of the Dragon, Burberry just dropped its Lunar New Year 2024 collection and campaign, starring brand ambassadors Tang Wei and Chen Kun. Captured amidst the bustling streets of China's fourth largest city, Chengdu, the new campaign spotlights classic wardrobe staples with a prosperous twist.Featuring signature Burberry design details like houndstooth checks, trench coats and rose motifs, the collection lands in a vibrant red hue -- a color typically associated with good luck ...

info@hypebae.com (Hypebae) Fri, 05 Jan 2024 Hypebae
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5 Cool and Comfy Underwear Brands to Add to Your 2024 Rotation

Let's face it, nothing says new year, new you like a total overhaul of the dreaded underwear drawer. Disposing of the nearly-disintegrated comfort pants and definitely-too-tight-now thongs can be an arduous task, one that frequently leaves us feeling in need of newness and inspiration. Though underwear is quite often more of a necessity, it's no secret that a matching set that fits just right can give you all the confidence in the world. As a result, it's equally important to pay attention to th...

info@hypebae.com (Hypebae) Fri, 05 Jan 2024 Hypebae
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Sorry, Jeans—Alexa Chung Just Wore the Easy Trouser Trend I'd Rather Try

Once upon a time, loungewear was what we allowed ourselves to indulge in only when we knew we wouldn't be coming into contact with any other humans that day. But this year, our comfiest pieces are set to be seen everywhere but the sofa. Recently, Alexa Chung, the model and presenter elevated her humble Adidas track pants with some clever styling tricks.Wearing her burgundy bottoms with black kitten heels, Chung defied the boundaries of casual pants by utilizing cool, trendy styling choices...

Natalie Munro Fri, 05 Jan 2024 Who What Wear
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Jeremy Allen White Strips Down for Calvin Klein, and We Are Not Worthy

2024 is officially the year of Jeremy Allen White as The Bear actor gears up for new films, new relationships and now -- new campaigns. Starring center stage in Calvin Klein's new Spring 2024 campaign, White makes his debut for the iconic brand.Lensed by Mert Alas, the new campaign sees White captured in his hometown of New York, displaying nothing short of BDE, literally. Featuring new-and-improved classic CK designs, the collection spotlights Intense Power, Micro Stretch and Micro Mesh styles,...

info@hypebae.com (Hypebae) Thu, 04 Jan 2024 Hypebae