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Gucci Gives Tennis a High Fashion Update

Gucci is giving tennis a high-fashion upgrade this summer, launching its new sports-inspired collection through a cinematic lens. Transporting us to a sun-drenched court, the new campaign offers a look back to the archives, revisiting the House's tennis-inspired offering from back in the '70s.Celebrating the aesthetics of the sport itself, the collection and campaign leans into the tennis lifestyle, debuting a refined collection of ready-to-wear and accessories. Featuring crisp, pleated polos an...

info@hypebae.com (Hypebae) Tue, 27 May 2025 Hypebae
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Attega Is the New Spanish Brand You'll Be Flirting With All Summer Long

When it comes to Euro summer dressing, labels like Paloma Wool and Gimaguas have held the crown as the go-to brands for it-girls. But there's a fresh name you'll want to add to your suitcase (and your Instagram feed): Attega. This dreamy Spanish label, founded by Gabriela Flores Bejarano -- who grew up under the golden sun of southern Spain -- is all about romance, craftsmanship and the poetry of slow fashion. Think pieces that feel like a love letter to summer itself.Attega's latest drop is bri...

info@hypebae.com (Hypebae) Tue, 27 May 2025 Hypebae
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A Closer Look at All of Beyoncé's "Cowboy Carter" Tour Outfits So Far

Beyoncé is finally on her long-awaited Cowboy Carter world tour, which began in Inglewood on April 28. Performing over 30 different shows across the United States, England and France, the artist has already dazzled the internet with her designer looks, sporting custom cowboy designs and statement silhouettes.So far, Queen Bey has already kicked off the tour in a denim catsuit from Roberto Cavalli, a Swarovski-encrusted Peter Dundas look and the first-ever custom design from MM6 Maison Margiela....

info@hypebae.com (Hypebae) Tue, 27 May 2025 Hypebae
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Diesel and Tom of Finland Release Fourth Annual Pride Capsule

If you're new to Tom of Finland, here's the lowdown: the Tom of Finland Foundation exists to protect and champion erotic art -- especially the kind that has historically been pushed to the margins. And let's be real, when it comes to boundary-pushing, sex-positive fashion, Diesel has always walked the walk. So, yes, this partnership is one that just makes sense.The brand's annual Pride capsule, now in its fourth year running, is a tribute to queer creativity, resistance and radical self-expressi...

info@hypebae.com (Hypebae) Tue, 27 May 2025 Hypebae