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Miley Cyrus Is the First-Ever Maison Margiela Girl

Maison Margiela just released its Fall/Winter 2025 campaign, and it has a surprise star guest: Miley Cyrus. This is the first time ever that the brand has a celebrity fronting its campaigns, making this a huge moment for Margiela fans and the wider fashion community.Since its inception in 1988, the brand has been built on anonymity and obscurity, with founder Martin Margiela himself avoiding interviews, and the design team originally remaining unknown to follow the idea that it was not the creat...

info@hypebae.com (Hypebae) Thu, 28 Aug 2025 Hypebae
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Irina Shayk Stars in Etam's Fall 2025 Campaign

French lingerie brand Etam released its Fall 2025 campaign fronted by none other than Irina Shayk. Aptly titled "J'ETAM," it merges the brand's name with the French declaration of love and poses the question: "What is the most French emotion?" The answer, naturally, is love.The campaign sets the stage for the brand's upcoming show on September 30 and celebrates love in all its forms, whether platonic, romantic, familial or self-love. Shayk was chosen to embody this ethos with her modern and magn...

info@hypebae.com (Hypebae) Wed, 27 Aug 2025 Hypebae
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Paris Hilton Is The Face of Karl Lagerfeld's FW25 Campaign

Karl Lagerfeld just released its Fall/Winter 2025 campaign starring Paris Hilton titled "From Paris With Love." Embracing a witty dialogue between Paris Hilton and the brand's Parisian roots, there is both glamor and attitude.A global Y2K pop-culture sensation, fashion risk-taker and renowned personality, Hilton has forged her own path in the fashion world and was perhaps one of the OG influencers of our time. From the sequin dress at her 21st birthday party in 2002 to Juicy Couture tracksuits,...

info@hypebae.com (Hypebae) Wed, 27 Aug 2025 Hypebae
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Givenchy Celebrates the Beauty of Women for Sarah Burton's First Campaign

It's finally here, the moment we've all been waiting for: Sarah Burton's first collection campaign for Givenchy. Launching through a new campaign captured by Collier Schorr, Burton's debut celebrates the beauty of women, placing her long-term stylist Camilla Nickerson and makeup artist Lucia Pieroni behind the lens.Along with Nickerson and Pieroni, the campaign features a stellar cast of multi-generational women, models and creative personalities, including Kaia Gerber, Adut Akech, Vittoria Cere...

info@hypebae.com (Hypebae) Fri, 22 Aug 2025 Hypebae