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Sophie Hird Is Making Rugby Cool Again With New Creative Collab

Unlike pickleball or pilates, rugby boasts one of the oldest histories in sport. But, where other fitness trends have attracted a cult female following with their effortlessly stylish image, the game has often struggled to detach itself from the stuffy, male-centric identity it has traditionally been associated with.This year, Asahi Super Dry is shaking things up. Through its sponsorship of the Women’s Rugby World Cup 2025, the Japanese beer brand aims to champion overlooked female players, gr...

info@hypebae.com (Hypebae) Tue, 09 Sep 2025 Hypebae
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Rosalía Makes Her Calvin Klein Debut

Rosalía just made her Calvin Klein debut, starring in the brand's new Fall 2025 underwear campaign. Lensed by Carlijn Jacobs, known for her work with Acne Studios, Versace and Prada, the new visuals spotlight the artist's confidence and sensuality through timeless silhouettes.Spotlighting pieces from the brand's Icon Cotton Modal line, Rosalia showcases the Perfectly Fit bra and bikini alongside styles from the Heritage Cotton line. Debuting the new stitch-free Infinity Bond waistband, the new ...

info@hypebae.com (Hypebae) Tue, 09 Sep 2025 Hypebae
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Intimissimi Will Get You "On Cloud Nine" With This Collection

Natural fibers, comfort and craftsmanship come together in Intimissimi's latest Ultralight Cotton underwear collection. Say goodbye to digging straps and constricting designs with this cloud-like and comfort-first offering.Rooted in the brand's Italian heritage and dedication to quality, the designs are a must-have in every underwear drawer. The cotton is a natural, lightweight and supple option that offers versatility for everyday wear. Designed to move with you while still providing support, t...

info@hypebae.com (Hypebae) Tue, 09 Sep 2025 Hypebae
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Our Favorite Looks From the 2025 MTV VMAs Red Carpet

Hosted by LL Cool J, the 41st MTV VMAs took place September 7 in New York, where nominees including KATSEYE and Doja Cat hit the red carpet in head-turning looks. Lady Gaga, the most nominated artist of the night, took home four trophies for Artist of the Year, Best Art Direction, Best Direction and Best Collaboration for "Die With a Smile." Bruno Mars, Ariana Grande and Sabrina Carpenter also won big, receiving three trophies each. Grande was awarded the Moon Person trophies for Video of the ...

info@hypebae.com (Hypebae) Mon, 08 Sep 2025 Hypebae