GUESS USA Is All About Maximalism for FW25

GUESS U.S.A. is back with another new drop, this time releasing its Fall/Winter 2025 collection. Evolving its vintage Americana influences for another season, the new collection is once again led by Nicolai Marciano and lensed by Eli Russell Linnetz.

Dripping in nostalgia, the new drop takes inspiration from the rock 'n' roll scene of downtown Los Angeles, characterized by audacious faux fur coats, gold-tinged boleros and fuzzy bomber jackets in contrasting animal prints. For FW25, it's clear that maximalism is key.

Dramatic shoulders and patchwork reign supreme this season, followed by worn-in, weathered fabrics and nostalgic silhouettes like a Penny Lane jacket. As always, the collection leans into the sexy and the sensual, featuring barely-there denim panties and cheeky vests and captured in an Americana dive bar.

Revisiting its signature fabric manipulations, this season debuts the follow-up to the rustic cracked leather that we've come to know and love, and instead showcases a crinkled finish across micro minis, trucker jackets and trench coats. Elsewhere, denim twinsets are treated with a rustic feel, while baggy jeans come complete with an oil spill-inspired tie-dye and form-fitting styles land in a burnt effect with fraying patchwork.

Distressing also features across classic knitwear and the collection is completed by a new, shearling variation of the signature Claudia bag, along with weathered shearling high-heeled boots.

The campaign stars Brazilian model Juliana Nalu alongside a few new faces, with models captured amidst "booths, bars and bronchos" for a truly old-school feel.

Take a look at the collection above and head to the GUESS U.S.A. website to shop.

In other fashion and footwear news, take a look at the latest campaign from UGG.

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