News
featured-image

Tekla's New Summer Collection Is the Ultimate Holiday Companion

Tekla just announced its brand new summer collection, bringing back classic sleepwear styles and accessories in new season colorways. For Summer 2024, the lifestyle label presents new poplin silhouettes, beach towels and bags in hues of baby blue, dark navy and dusky pink.The collection is captured through a campaign shot in the old port town of Marseille, putting the summer silhouettes to the test. Continuing Tekla's signature striped design across towels, sleep shirts and shorts, the collectio...

info@hypebae.com (Hypebae) Tue, 21 May 2024 Hypebae
featured-image

Hello Kitty Celebrates 50 Years With Grind Coffee

London-based coffee company Grind is joining in on the anniversary fun, celebrating 50 years of Hello Kitty by collaborating with Sanrio. Featuring a brand new coffee tin with the beloved character, the collaboration also includes a reusable stainless steel coffee cup and a T-shirt.Exclusively available via Grind, the collection is showcased through a playful campaign starring Grind's friends of the brand. Featuring Jamie Windust, Francesca Perks, Belinda Ingrid and Daisy Austin, the campaign ca...

info@hypebae.com (Hypebae) Tue, 21 May 2024 Hypebae
featured-image

Aimé Leon Dore Spends Summer 2024 in Greece

Aimé Leon Dore is ready to reveal its Summer 2024 collection, transporting us to the tranquil islands of Greece. Shot in Hydra, the new campaign echoes the easygoing nature of the collection, showcasing flowing wide-legged trousers, drawstring pants and button-down shirts.Spotlighting a mixture of men's and women's styles, the collection includes classic shirting, loungewear and swimwear, fusing elevated sweatpants, tailored trousers and striped blue tees. Accessories sport the classic Aimé vi...

info@hypebae.com (Hypebae) Fri, 17 May 2024 Hypebae
featured-image

Iris Law Is the Newest Face of GUESS JEANS

It-girl Iris Law was just announced as the newest face of GUESS JEANS, joining the denim revolution as the brand gears up to present its GUESS AIRWASH concept. Appearing in a new campaign lensed by Rafael Pavarotti, the model is captured in a pared-back setting, showcasing the brand's signature denim collection.Celebrating GUESS AIRWASH -- a new and sustainable alternative to the stone-washing process -- Law is pictured wearing a classic shirt and jeans combo, sporting a modernized fit and new g...

info@hypebae.com (Hypebae) Fri, 17 May 2024 Hypebae