News
featured-image

This New Photo Book Captures 4 Years of Iconic Prada Campaigns

British publisher IDEA just released a new book which commemorates the work of Norbert Schoerner, showcasing his biggest Prada campaigns. The book spans four years of Schoerner's career from 1998 to 2002 and aims to capture his biggest and best campaigns for the iconic luxury brand.The 178-page book, titled Norbert Schoerner PRADA ARCHIVE 1998–2002, was art-directed by Jonny Lu Studio and arrives bound in a hole-punch style. The book features no text aside from its title, which appears subtly ...

info@hypebae.com (Hypebae) Fri, 24 May 2024 Hypebae
featured-image

Get Summer Swim Ready With Soeur and Lido

French clothing brand Soeur just teamed up with Venetian label Lido for the ultimate summer swimwear collection. Fusing their European aesthetics, the collection offers chic cuts, timeless colors and an Italian flair through new swimwear silhouettes.Arriving in hues of "Caramello," "Bacio" and "Pistacchio," the new collection features three elegant swimsuits, a sarong-style wrap skirt, a delicate cotton dress and a classic large beach towel. Rounding out the new season offering is a functional c...

info@hypebae.com (Hypebae) Thu, 23 May 2024 Hypebae
featured-image

French Label Hélas Launches Summer 2024 Campaign

French label Hélas just launched its Summer 2024 collection and campaign, inspired by the digital revolution of the '80s. Pieces feature playful graphics drawing from retro Powerpoint presentations and Windows Paint aesthetics, also influenced by beach escapes from back in the day.Aiming to capture the essence of a vintage summer, the collection features items like the Brush Shorts and Tee, Bel-Air Oversized Shirt and Cool Coog All-Over Knit, offering a colorful twist to classic skate silhouett...

info@hypebae.com (Hypebae) Thu, 23 May 2024 Hypebae
featured-image

Jacob Elordi Is Officially a Bottega Boy

Jacob Elordi has just been officially announced as Bottega Veneta's new global ambassador, a partnership that suddenly makes his extensive bag collection make a lot more sense. The Euphoria star has captured the heart of the internet thanks to his hot boy street-style looks and of course, his involvement in the biggest film of 2023: Saltburn. Now, he's firmly cemented himself as one of fashion's biggest it-boys, known for his effortless off-duty looks and impeccable accessories. Elordi has been...

info@hypebae.com (Hypebae) Thu, 23 May 2024 Hypebae