Off the back of its life-sized holiday campaign, Swedish fashion label Axel Arigato continues exploring its love of nostalgia and childlike imagination. Evolving its unique visuals from 2024, the first campaign of the year once again draws inspiration from "the playful worlds created within shoeboxes," this time introducing life-sized snail shells as a backdrop.Paying tribute to the shells collected by creative director Jens Werner as a child, the "At A Snail's Pace" campaign sees a collaboratio...

Off the back of its viral product marketing, distinctive campaigns and impressive collaborators, Gentle Monster is back with its first drop of 2025. Landing next week, the viral eyewear brand is doubling down on its affinity for jewels, launching an all-new jewelry collection.Comprising 10 core styles, the collection includes a range of wire and metal eyewear frames and sunglasses with jewelry-inspired detailing. Seemingly an evolution of previous releases like its Jentle Salon collection -- whi...

UK-based activewear label Adanola just launched its biggest campaign face yet, teaming up with none other than Kendall Jenner. Known for her affinity for activewear, Jenner showcases the brand's newest collection, pictured in cozy half-zip sweats and leggings.Lensed by Sean Thomas and Carlos Nazario, the collection campaign was shot in a pared-back studio in Los Angeles, channeling the era of '80s and '90s sportswear shoots. Styling Jenner with retro headbands, caps and bike shorts, the result ...

Model and menstrual toxic shock syndrome (TSS) survivor Lauren Wasser fronts Bluebella's Valentine's Day lingerie campaign.At 24 years old, Wasser endured complications from using a tampon and was diagnosed with TSS. The horror story riddled with heart attacks and a medically induced coma resulted in two leg amputations. Since surviving TSS, Wasser has become a champion of women's health, advocating for safer menstrual care and also become a notable model as seen in the Savage X Fenty Show V...