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Martine Rose Evolves Her MFW Debut With a New SS25 Campaign

For Martine Rose's first campaign of 2025, the London-based designer has teamed up with long-term collaborator Sharna Osborne for a lo-fi take on her Spring/Summer 2025 collection. The SS25 campaign continues to question traditional notions of beauty, drawing inspiration from the brand's Milan Fashion Week debut, in which models donned latex-hued prosthetics and wigs.Dedicated to a "visual expression spawned from disturbance, humor and sex," according to the brand's press release, the campaign l...

info@hypebae.com (Hypebae) Wed, 08 Jan 2025 Hypebae
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11 of the Coolest Female Fashion Photographers To Follow for Creative Inspo

Alongside campaigns from fashion brands starring our favorite celebs and influencers, it's the photographers themselves that provide endless amounts of inspiration -- both in a fashion sense and for our own creative direction. Whether it's their signature aesthetic style and color palette, subject matter or the roster of brands they work with, there's plenty of inspiration to be found on the Instagram pages and websites of these creative visionaries, so if you don't already, it's time to click t...

info@hypebae.com (Hypebae) Wed, 08 Jan 2025 Hypebae
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SHUSHU/TONG's SS25 Campaign Brings "Attraction and Rejection" to Life

SHUSHU/TONG first debuted its Spring/Summer 2025 collection during Shanghai Fashion Week, exploring "The Pleasure of Rejection." Drawing inspiration from the character of Erika Kohut from 2001's erotic drama The Piano Teacher alongside the book The Conflicts of Us, the collection looked at themes of passion, despair and self-loathing, exploring the contradiction that lives within the inner world of women.Lensed by photographer Zhong Lin, the accompanying campaign brings the SS25 collection to li...

info@hypebae.com (Hypebae) Wed, 08 Jan 2025 Hypebae
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Miu Miu Celebrates the Year of the Snake With a New Short Film

Miu Miu is joining in on the Lunar New Year celebrations with the launch of a brand new short film, directed by Shujun Wei.Featuring Miu Miu brand ambassadors Liu Haocun and Zhao Jinmai, the film transports the viewer to Yi Lau Yi, a Cantonese tea restaurant in Beijing. Capturing the two actors in a magical setting, the film follows the duo as they're entertained by a three-piece band who vanish, leaving the pair to wander through "a fantastical dreamscape" in tribute to the Year of the Snake. C...

info@hypebae.com (Hypebae) Wed, 08 Jan 2025 Hypebae