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Jil Sander+'s FW21 Campaign Has Us Longing for Colder Weather

Jil Sander+ – a nature-focused line by Jil Sander – is preparing for the Fall/Winter 2021 season with a collection of cozy items. The accompanying campaign captures the range in the snowy Swiss Alps.Building on their childhood memories of hiking, skiing and snowboarding in the mountains, Luke and Lucie Meier have designed winter-ready pieces such as a colorblocked knit sweater, which is paired with dark denim trousers. Elsewhere, a ribbed top comes with a detachable hood in the same shade wh...

info@hypebae.com (HYPEBAE) Tue, 13 Jul 2021 HYPEBAE
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Haircare Brand Ceremonia Expands Offerings With Terrycloth Apparel

Ceremonia, the clean haircare brand celebrating Latinx heritage, is now expanding its product offerings with a collection of terrycloth items. Created in partnership with female artisans and family-run workshops in Colombia, these pieces are must-haves for your next trip to the beach.The range is comprised of a scrunchie, reversible bucket hat and short-sleeved shirt, all made using terrycloth material in pastel colors. The button-down tee dons a color-blocked look with shades of coral orange, l...

info@hypebae.com (HYPEBAE) Tue, 13 Jul 2021 HYPEBAE
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This "Circus" Collection Is Parade's Most Theatrical Launch to Date

Parade is back with another lingerie collection, dubbed "Circus." Split into three "acts," the line includes new iterations of the brand's signature silhouettes.Act one features Parade's Re:Play fabric dressed in jewel tones and its Universal material covered in a "House of Mirrors" print. The label has also debuted its first asymmetrical bralette perfect for wearing on its own under a sheer loose top with denim shorts this summer. Act two consists of silky mesh and lace designs inspired by caba...

info@hypebae.com (HYPEBAE) Tue, 13 Jul 2021 HYPEBAE
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Gucci Is (Still) Fashion's Hottest Brand

According to Lyst's latest quarterly fashion report, consumer tastes haven't changed much since the beginning of the year.In a ranking of fashion's most popular brands and products of Q2 2021, the global shopping platform reveals that Gucci is still the industry's house of choice, thanks to buzzy initiatives spearheaded by Creative Director Alessandro Michele: a "hack" with Balenciaga, as well as a maximalist line of home decor and furniture.Coming in at second-hottest brand is Dior, which moved...

info@hypebae.com (HYPEBAE) Tue, 13 Jul 2021 HYPEBAE