Life Style
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TikTok Tanked the Rules of Luxury, Study Confirms

According to a new UK-based study, "TikTok has released new research revealing that the luxury sector is undergoing a structural shift driven by discovery commerce." In short, the app has become the go-to destination for discovering the next big trend, drop or style hack.Content creators are the ones generating the hype, the study confirms. "The research found that discovery is no longer confined to glossy campaigns or high-end storefronts, but in relatable, creator-led content on users' feeds....

info@hypebae.com (Hypebae) Thu, 03 Jul 2025 Hypebae
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The Spice Girls Just Dropped a New Collab

Spice Girls and UK sportswear brand Admiral Sports join forces.It's officially summer, which means it's time to tap into our favorite summer style trend: football jerseys. Inspired by the Spiceworld album, the new collaboration highlights everything the girls love about the Spice Girls, from sisterhood to bold style. The result? A drop that delivers '90s nostalgia through sport.As the press release stated, "The Spice Girls were more than a pop group" -- they were a cultural reset. "They brought...

info@hypebae.com (Hypebae) Wed, 02 Jul 2025 Hypebae
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Inside Defender Camp, the Secret Wellness Retreat During Glastonbury

Glastonbury needs no introduction. The legendary festival draws over 210,000 fans IRL, hosts the world’s best musical acts, and attracts millions more via broadcasts. Celebrity sightings — and their enviable outfits and antics (Olivia Rodrigo singing along to Pulp, anyone?) — are just part of the spectacle. But what really keeps them going through five days of camping in the famously unpredictable British summer? Welcome to Defender Camp —the most exclusive and best-kept secret wellness ...

info@hypebae.com (Hypebae) Wed, 02 Jul 2025 Hypebae
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BLOND:ISH Is Throwing the Hottest Midweek Rave at Pacha Ibiza

If you're in Ibiza this summer, consider your Wednesday's booked. Season 2025 is officially here -- and BLOND:ISH has been throwing a fire rave at Pacha Ibiza every week for 11 weeks.Welcome to Abracadabra, BLOND:ISH's Pacha residency that doubles as a movement. Fusing music, energy and purpose, Abracadabra is a transcendental experience featuring the Canadian DJs expertly curated and otherworldly mixes that you just have to move to.This move marks BLOND:ISH's iconic role as the first female ...

info@hypebae.com (Hypebae) Wed, 02 Jul 2025 Hypebae