Hypebae is proud to present our latest partnership with Meta Quest. Together we’ll be exploring the everyday dynamics and passions of tight-knit duos in our space, looking at how their relationship and interests have evolved over the years and how they use the immersive power of the Meta Quest to get more into what they’re into.The latest installment in the series spotlights ex-professional footballers and founders of the Powerhouse Project Rosie and Mollie Kmita. In a similar vein to the pr...

Moi.NYC is a budding fitness-focused platform that spills the wellness secrets of the fashion industry's finest and hosts the hautest workout classes in the city. AAASports56  is an emerging brand that strikes the perfect balance between sport and style. While AAASports56 produces workout wear that plays with fashion and functionality – think sporty micro shorts and compression camis – Moi.NYC supports the style-savvy as they forge their own fitness journey. So, it only makes sense that th...

15-time Grammy winner Bruno Mars shared that he wanted to work with everyone's favorite, Sexyy Red and before we knew it, dropped a strip club anthem.In the Instagram post, Mars shared the billboard's Hot 100 chart revealing  singles "Die With a Smile" with Lady Gaga and "APT" by ROSÉ made the top 10. "THANK YOU ALL" he wrote in the caption. "I’m headed to the studio right now to make a strip club anthem so I can celebrate and properly act up this weekend. Someone please help me get in to...

Icelandic outerwear brand 66 NORTH is gearing up for a pretty special celebration, taking place at Copenhagen Fashion Week. Launching for the Fall/Winter 2025 season, the brand will be celebrating its 99-year anniversary with an all-new, immersive exhibition.Titled "867,815,464 Hours," in homage to the total hours since the company's founding, the exhibition will offer guests an insight into 66 NORTH's rich archive, showcasing how it all started. The exhibition will also take guests through a jo...