Life Style
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Gucci Altitude Is the Brand's First Sports Collection

Gucci just made its foray into the world of sportswear with the launch of its new "Gucci Altitude" collection. Tapping up Italian tennis player and brand ambassador Jannik Sinner to star in its campaign, the new release features a slew of winter sportswear silhouettes blending high altitude with high fashion.Exploring the "space between sky and mountain," the new visuals see Sinner captured across the white-capped mountain peaks, showcasing the sheer focus and discipline that's associated with t...

info@hypebae.com (Hypebae) Mon, 03 Nov 2025 Hypebae
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The Mary Earps and Hannah Hampton Drama, Explained

If you're at all tapped into the world of women's soccer, the seemingly one-sided beef between Mary Earps and Hannah Hampton that erupted in the past week will definitely have caught your attention. Two of the best goalkeepers to ever play for the Lionesses, suddenly embroiled in a media-fueled scuffle. Everyone has chimed in, from coaches and journalists to the general public, but, like most entanglements that blow up online, things can get muddled quickly. Whether you're a connoisseur or a roo...

info@hypebae.com (Hypebae) Mon, 03 Nov 2025 Hypebae
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Bandit Running's NYC Marathon Pop-Up Store is Pure Fashion

Brooklyn-based cult running apparel brand Bandit is making the New York City Marathon fashionable. With over 50,000 runners, and even more family and friends in the city for the weekend to cheer along the course, the brand is taking full advantage of marathon fever with a special "Run City" pop-up store in SoHo.The NYC Marathon is the biggest in the world, and with that popularity comes events all over the city as soon as Marathon weekend comes around. What better time for one of the coolest eme...

info@hypebae.com (Hypebae) Fri, 31 Oct 2025 Hypebae
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How The 400 Club Is Redefining the Sports Industry for Women

Cherry Beagles is a firm believer that for women, sport is an industry, not just a pastime or a pipe dream. That's why she started The 400 Club, a growing community of athletes, female-led brands and creatives who combine their experiences and insights to empower other women in the space."I was seeing women driving every cultural conversation except sports. We're shaping trends in beauty, fashion, music and media, yet the way sport was marketed to women still felt decades behind," Beagles tells ...

info@hypebae.com (Hypebae) Wed, 29 Oct 2025 Hypebae