Nike just launched its latest campaign with a slogan swapover, introducing the brand to a new generation. The infamous "Just Do It" tagline is changed to "Why Do It?" in a move to connect with young athletes and reframe success as a choice, encouraging them to create their own next chapter.Nike first launched "Just Do It" in 1988, where it was posed as a challenge to athletes to keep moving forward, even when it was hard. The reintroduced tagline now wants to reframe greatness as a choice and no...

This year's US Open kicked off on August 24 with the first round of singles matches, and has since seen numerous celeb appearances, fashion moments and some seriously tense tennis. Seeing fashion moments at this year's tournament is hardly surprising, given we've seen a ton of sports stars in fashion campaigns and tennis courts often making the perfect backdrop for runway shows. The relationship between the two worlds only seems to be growing with each tournament, and this year's US Open really ...

Beats just reunited with global K-pop superstar and BLACKPINK member, Jennie. Off the back of the duo's last release, a collaborative pair of red Beats Solo Buds, they're back with a new team-up. Featuring a special edition pair of Beats Solo 4 headphones, the new collaboration sees Jennie front and center for the brand, with the design nodding to her debut studio album, Ruby.Crafted with a matte red base, "R" and "J" detailing and an embellished UltraPlush ear cushion, the new headphones also f...

Fresh off the back of its recent sneaker launch, the Los Angeles-based lifestyle label ALO is back with another major release. Teaming up with Kendall Jenner, the brand debuted its new Fall 2025 campaign back in August, which saw the model sporting the message that "Luxury Is Wellness."Captured at Amangiri in Utah, the new campaign featured Jenner in moments of stillness and strength, pictured travelling on horseback through nature, along with mindful movements. Presenting luxury as "a state of ...