"You can’t be demanding. You can’t be relentless. You can’t put yourself first. So put yourself first," says Doechii’s voice over black-and-white imagery of some of the most iconic athletes in the world right now. Unveiled during Super Bowl LIX, Nike's "So Win" campaign stars Jordan Chiles, A’ja Wilson, Sha’Carri Richardson, Sophia Wilson, Sabrina Ionescu, Caitlin Clark, Alexia Putellas and Juju Watkins. Yes, all women."I don't think we looked at it as a female message," says Nicole ...

Women in sports are taking over the forefront of the industry and that domination isn't stopping any time soon. With WNBA viewership up 155% compared to the 2023 season, the U.S. Women's Olympics team going for the golds last season and women skateboarders conquering the halfpipe — among many other records and barriers broken — it seems like it's finally their time to shine in a space that has been heavily male-dominated since the inception of sport. But this isn't a new development. Women h...

If you've been following the ongoing turmoil between NewJeans, their parent company HYBE and their former label ADOR's now ex-CEO, Min Hee-jin, then you'll know the chart-topping group has faced a turbulent year.It all started as a battle for creative control. Hee-jin, who founded ADOR in 2021 after working as HYBE's Chief Brand Officer, clashed with the entertainment giant over the management and artistic direction of both the label and NewJeans. What seemed like an internal power struggle quic...

Nigerian star Rema seemingly releases his Sade-inspired single -- with a surprise.On February 7, "Baby (Is it a Crime)" hit streaming platforms and Youtube with a brand new music video. Once just a teaser, the "Calm Down" singer raised the bar with a top tier sample of Sade's hit single "Is It A Crime." The song was first teased in 2024 with a sultry loop of the musician and the hype has been steadily increasing.Thankfully, the highly-decorated singer not only dropped the single but the vid...