Soma Ayurvedic, the fragrance brand known for its Ayurvedic-inspired beauty products, is ready to launch its latest scent, "Vanilla Muse." This is the brand's first gourmand perfume oil, a zesty citrus and rich wood blend with just a touch of sweetness. Soma Ayurvedic is also introducing a new creative director to its team, South Asian content creator Seerat Saini, who will uphold the brand's commitment to inclusivity, diversity and representation."Vanilla Muse" starts with Sicilian orange and b...

Pinterest dropped its yearly trend report and it looks like glam is about to get more vibey than ever. The discovery engine predicted that "aura beauty" would be one of 2025's major makeup trends. Inspired by the aura (spiritual, colorful energy fields), next year is all about cosmetics that move with your energy. Think of a living, breathing mood ring, but for your face. From holographic finishes to statement eyeshadow, "aura beauty" will be a reflection of your spirit, vitality and individuali...

When you think of Berlin, the first thing that will likely come to mind is its techno enthusiasts. And, although this remains a cornerstone of the city’s heritage, Nike and Zalando have set out to showcase the lesser-known lifestyles and communities that coexist in the capital for the latest installment of Style By. Having previously teamed up to spotlight various locations including Greece, Nike and Zalando have continued to use the fashion-forward series as a creative lens into global cultur...

Back for a third consecutive year, The Hypebae Beauty Awards celebrate emerging brands and beauty founders breaking barriers, amplify underrepresented voices and embracing the rich diversity of beauty. Through the innovative launches of the past calendar year, we honor the creators shaping the industry today, making it more inclusive – and more joyful – space with every drop.For 2024 we introduced the Hypebae Beauty Awards with a brand new category, touting the tools, gadgets and gizmos that...