Beauty
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Balmain Hair Unveils The First Chapter of Its New Visual Campaign

Balmain Hair is venturing into the world of film with a four-part visual campaign titled "L'Année de la Muse." Over the next year, the brand will roll out a digital series that chronicles the path of a Parisian woman, highlighting the way her hair changes as it mirrors her journey through life.Directed by Bobby Afonso and photographed by Sebastian Faena, each clip will showcase her personal evolution through several beautiful hairstyles, all created with Balmain Hair products.Chapter one, title...

info@hypebae.com (Hypebae) Thu, 23 Jan 2025 Hypebae
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Rare Beauty Expands Bestselling "Soft Pinch" Range to Include Liquid Contour

Rare Beauty listened to the requests of its millions of fans and is expanding its best-selling "Soft Pinch" Collection with a brand-new Liquid Contour. Fans of Selena Gomez's beloved makeup brand can expect the lightweight and highly-pigmented formula, now in sculpting form.The "Soft Pinch" Liquid Contour is available in seven new shades including "Mellow," "Solace," "Serene," "Tranquil," "Peaceful" and "Sublime." The new drop comes in multiple colors to complement a variety of undertones, from ...

info@hypebae.com (Hypebae) Thu, 23 Jan 2025 Hypebae
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Yes, You Still Need Sunscreen In the Winter — Here Are Some of Our Favorites

We hate to break it to you, but sunscreen is needed year-round — no questions asked. While it might seem strange to apply it when it's cold outside, the sun's rays are still powerful and they continue to impact our skin, even in the winter. In case you didn't know, UVA and UVB rays cause major damage, leading to premature aging, sunburns and an increased risk of cancer.  Of course, finding one you love can be quite the task — some are too sticky, slightly tacky or leave a crazy-looking whit...

info@hypebae.com (Hypebae) Thu, 23 Jan 2025 Hypebae
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Aeyde's Pre-Spring 2025 Is a Modern-Day Fairy Tale

Berlin-based footwear and accessories label Aeyde just dropped its Pre-Spring 2025 collection, dubbed "Aeyde Sleeping Beauty." Exploring themes of transformation and individuality, the new offering also debuts a collaboration with writer and editor, Durga Chew-Bose. Bringing her literary expertise to the project, Chew-Bose reimagines six classic Brothers Grimm fairy tales, beginning with Sleeping Beauty.The collection blends Aeyde's minimalist aesthetic with distinctive details, resulting in the...

info@hypebae.com (Hypebae) Thu, 23 Jan 2025 Hypebae