South Korean brand Juun.J is back at it again with PUMA. Known for its ability to elevate anything and everything with its signature dark allure, Juun.J is taking its latest collab with Puma to the next level. Having already successfully reimagined the PUMA "Plexus sneaker," the partnership is now unveiling a bold take on the popular "Speedcat."The PUMA x Juun.J "Speedcat" comes in both high and low-top styles, each sporting a black shadowy color palette. The armor-like upper features reworked l...

Back by popular demand, Dior Beauty is reimagining its iconic "Dior Addict Lip Glow" with twists on its classic formula and a new visual campaign starring Jisoo, Willow Smith and Anya Taylor-Joy.Each of the brand's stars invite us to experience the world of "Lip Glow," showcasing the special elements of the coveted item and how it's been transformed. Jisoo leads us into a dreamy realm of bubbles, highlighting the balm's ultra-hydrating, skincare ingredients that make the lips appear fuller and s...

The secret to Rihanna's radiance, whether she's lounging poolside or stepping onto the red carpet, is, of course, Fenty Skin. In a story posted to Instagram, the Barbadian singer and businesswoman showed off her brand's "Lil Butta Dropz Mini Shimmering" Whipped Oil Body Cream Trio. This limited-edition gift set includes the brand's best-selling body care lotion in the original "Fenty Fresh" scent alongside two, new limited-edition versions."Salted Caramel" is a sweet, fragrant scent while "Toast...

A new day, a new Hypebae Beauty Awards category and five fabulous new winners to celebrate. But before we dive into the brands and founders making waves in the makeup category, let’s take a minute to talk about what makes the Hypebae Beauty Awards so meaningful. Every year, we honor emerging brands that break barriers, amplify underrepresented voices and embrace the rich diversity of beauty. These are the pioneers redefining originality, not just for the sake of trends, but to foster inclusiv...