With so many serums available to choose from, it can be hard to know which ones actually deserve your attention. There are the TikTok-viral serums that pop up on my For You page, the holy-grail serums recommended by derms, and the serums that are so popular they're basically famous (looking at you, SkinCeuticals C E Ferulic). Just because a serum hasn't quite reached mainstream status yet doesn't mean you should discount it. There are plenty of lesser-known serums out there that have beco...

Okay, we've had a few weeks to process that Bella Hadid is in her blonde babe hair era. In this short period, she has switched up the shades on blondes to seal the deal further. Now, we're obsessing over her wet and wavy honey-blonde surfer tresses.In an Instagram post, the model showed off her natural curly waves in the chicest boho way. Hadid served '70s Woodstock realness with a kaftan-style halter top and bangles. Greatly resembling her sister Gigi with the textured pattern of her hair, we s...

If you’ve worked in the beauty industry long enough, you’re bound to pick up beauty tips and tricks. As beauty editors, we regularly talk to nearly everyone in the industry, from nail pros to dermatologists. Along the way, we’ve each picked up hacks that we’ve taken with us and incorporated into our own routines. Personally, the hacks I’ve learned have been nothing short of mind-blowing. I’ve learned how to style my waves to make them perfectly beachy, make my dry skin so dewy that ...

When it comes to safely straightening 4c textured hair, there aren't any good products on the market that can effectively do so. However, the girls on TikTok have discovered an expensive gem, but it's worth the coins.Beauty content creator Golloria took to the app to share her findings. She starts the video by asking, "Can the Dyson Airwrap stretch out 4c hair?" While undoing her protective style, she says, "I've never seen a person with texturized hair use the Dyson Airwrap." Historically, pro ...