Beauty
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This Is It—Your Be-All-and-End-All Guide to Tattoo Aftercare

These days, tattoos are more mainstream than they’ve ever been before. It makes sense, as they’re essentially personalized artwork on your own body. There are few everyday things that are quite as exhilarating as getting new ink—from picking a design you care about (whether it has deeper meaning or not) to actually sitting down with your artist, it’s a singular experience. I recently got my second permanent tattoo. (I also have a made-to-fade one from Ephemeral.) After I’d planned o...

Katie Berohn Fri, 06 Jan 2023 Who What Wear
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Seasonal Hair Loss Is Real—Here's How to Stop Losing Strands In the Shower

In the beauty world, there are a few things I'd classify as disconcerting—things like running out of your favorite foundation when you need it most or realizing you didn't wear waterproof mascara as you're starting to tear up at your brother's wedding (yes, that last one is a personal example). Then, there are things I'd consider outright alarming—like hair loss. While there are myriad reasons for hair loss, many people are unaware that it can be cyclical or seasonal in nature. Take it fromÂ...

Kaitlyn McLintock Sat, 07 Jan 2023 Who What Wear
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If You're Not Adding Nail Polish to Your Zara Cart, You're Missing Out—10 to Try

Zara is one of our favorite one-stop-shops for fashion, yes, but also beauty. The makeup is magical, the fragrances are addictive, and the nail polish (yes, Zara makes nail polish!) is some of the best we've tried. And we've tried lots. Obviously, because it's Zara, the shade selection couldn't be more on-the-dot (just wait until you start scrolling in a second), but the formula, wear, and finish of the brand's polishes are equally sublime. Designed with high-performance, durable wear top o...

Erin Jahns Sat, 07 Jan 2023 Who What Wear
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I Tested 5 Different Lipsticks Against My Morning Coffee Habit—How They Held Up

Here's something you should know about me before we continue: I have had at least one cup of coffee nearly every single morning since I was 13 years old. That might be slightly concerning, but I'm just giving you the facts. Though I might have a slight coffee addiction, it's not for nothing—believe it or not, I've learned a few tips and tricks on my daily journey to caffeination. Mainly, I know to nearly always wait until after I've finished my last cup to apply lipstick, as lipstick tends t...

Katie Berohn Sat, 07 Jan 2023 Who What Wear