The month of February came and went. Much happened these last 28 days, from Valentine's Day to Black History and fashion month. Skincare, makeup, haircare and body care brands were still able to fight through the commotion and bring new and exciting launches to excite their respective communities.With the seasons beginning to change, many are investing in face masks or taking better care of their winter tresses as we prepare to head into spring. If that person is you, brands such as Dr. Dennis G...

Bobs will forever be a classic staple hairstyle. The trendy look has many variations to suit any hair type or standard. From Lori Harvey's "Church Girl" moment to the "Box Bob," it's giving "choose your fighter" vibes. If you're one of the girlies looking for a spring refresh, we have a new style that may tickle your fancy. Meet the "Cub Cut," the springy hair look bringing you the right amount of pizzazz and edge.The "Cub Cut" is the baby version of the iconic "Wolf Cut." It's defined by its me...

There's nothing worst than taking the time to plan a trip to the nail salon and realizing that none of the shades leave you with that clean, polished look you crave. The process of selecting a neutral shade that complements a deep skin tone can be made that much more difficult when there's no immediate reference for how trending nude shades look on darker skin. (No one wants to spend their appointment testing endless similar polish shades.) As someone who's experienced that painful process fi...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers...