Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. Every month, the Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to...

Valentine's Day is finally upon us and there's no better way to get ready for it than with a fresh pair of V-Day-themed kicks. Luckily, the majority of our favorite sneaker brands saw us coming, and have been gearing up for the big day with a tonne of vibrant releases in pink and red colorways.Nike, of course, lead the way when it comes to V-Day, offering up a series of classic silhouettes adorned with small yellow hearts, bright red cherries and patent leather uppers. Elsewhere, our loved-up re...

Let’s be real, I’m a TikTok addict. Now, that might sound like a bad thing but it’s had its benefits. The endless scrolling has changed my life. My hair has never looked healthier, my makeup has never been better, and I’m the first to know about nail color trends that are taking over the internet. I’ve never seen a color take the nail world by storm like red in recent months. It’s all thanks to something that TikTok creators are calling the “Red Nail Theory.” Without much explana...

I've been styling my hair since I was 13. Admittedly, "styling" is a strong word for what I was actually doing during that time. It was 2008, so I wasn't interested in maintaining healthy hair or embracing my naturally wavy texture. I was only interested in getting stick-straight strands, so I became best friends with my mom's flat iron. As often as she'd let me use it (which wasn't that often...it was mainly regulated to special occasions like holidays or my middle school talent show), I'd e...