Undoubtedly, the last few years have brought about a new generation of beauty that champions diversity and inclusion in the makeup, skincare and haircare categories. Rihanna with Fenty Beauty was the first major complexion brand to wake up the larger brands — taking up space for the culture. Since then, we've had many other Black celebs take up even more space, like Tracee Ellis Ross' haircare line Pattern Beauty, making way for other smaller brands to flex and pop off as they only should.Whil...

Quiet as kept, blush wear has been gaining popularity among the Black and Brown girlies.At one point in my life, I never thought I'd be the one to dust any color of blush along my cheeks, but when I found the right shades that fit my Godiva milk-chocolate skin, I was sold. After countless hours of scrolling on the beauty side of TikTok and Instagram, I was pleasantly surprised to see fellow makeup enthusiasts playing with different blushing techniques and shades to add fierce washes of colors to...

A$AP Rocky hit Gucci's Milan Fashion Week presentation for the Fall/Winter 2023 season, literally rocking double G's from head to toe.Recently being named as one of the faces of the brand's Gucci "Guilty" fragrance line, the rapper took to the scene, putting a fresh and modern spin on menswear and beauty. He paired wide-legged trousers with an oversized navy blue double-breasted pinstripe jacket, completed with a crisp white shirt and classic black tie. Taking the sartorial moment a step further...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. Every month, the Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to...