Beauty
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We’re Swooning Over JT’s Ulta-Femme Jet-Black Install

In celebration of becoming the face of the London-based brand POSTER GIRL, JT of the City Girls hit the streets of New York to hype the moment up, sporting the most ultra-feminine soft curled install for the occasion.One thing about JaTavia is that she will pop out with a fresh install fitting the time and place of her appearance. In a TikTok clip, the star is on the scene in a mini latex rosette dress. She's giving boobs, full body and high-brow glammed-out makeup featuring fluffy lashes, rosy-...

info@hypebae.com (Hypebae) Fri, 24 Mar 2023 Hypebae
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How Red Lipstick Has Epitomized Defiance Throughout History

Today, red lipstick is associated with many things. It's associated with confidence, which is why some people swipe on their favorite shade of red ahead of a big presentation at work. It's associated with romance, which is why it's the go-to shade for so many people come date night. It's also associated with the classic French-girl look. Pairing a bold red lip with bare skin and natural eyes creates something that's at once both elevated and effortless. (This is the oxymoron that's kept t...

Kaitlyn McLintock Fri, 24 Mar 2023 Who What Wear
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Brandy Returns as Cinderella, Trading Her '90s Braided Updo for an Elevated Fishtail Braid

If you're a millennial (like myself), you remember Brandy's impact as the first Black Cinderella. Not only was this an iconic moment for the singer, but she was also breathtakingly beautiful. 25 years later, she's back to reprise the role in the new Descendants movie, but instead of her romantic braided updo hairstyle, she's switched things up for a waist-length "Cinderella Blue" fishtail braid.Shared by the movie's official Instagram account, we see Brandy in all her glory alongside her Prince ...

info@hypebae.com (Hypebae) Thu, 23 Mar 2023 Hypebae
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If We’re Being Honest "Clean" Beauty Is a Smart Scam

For whatever reason, these last few years brands have made us involuntarily familiar with greenwashing when it comes to pushing the new drops from their skincare, haircare, body care and makeup lines. These terms alone have created a subsequent diversification of marketing terminology known as "clean beauty," and quite frankly, we're tired.We're in a world with the ongoing climate crisis, but there seems to have been a disconnect where brands play off the consumer's ignorance or unfamiliarity wi...

info@hypebae.com (Hypebae) Thu, 23 Mar 2023 Hypebae