Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers...

There are lots of fun and exciting components of being a beauty editor, but as much as we love sitting at our desks and swatching the latest and greatest to hit our beauty closet, there's definitely more action during our day-to-day work. A while ago, my former beauty editor colleague Courtney Higgs and I were detailing the most important beauty trends, products, and brands of the previous quarter, and we noticed a pretty interesting list: the top 20 best-selling skincare brands, ranked.It's no ...

It's summertime, and the girlies need to seriously revamp their haircare routines. Ulta has you covered with its Gorgeous Hair Event that provides a discount of up to 50% off on top hair brands like OUAI, Bumble & Bumble and more.Like Ulta's 21 Days of Beauty event, the Ulta Gorgeous Hair event is an assortment of the hottest deals available for only 24 hours — which means you'd need to hurry up and get your favorites in your cart ASAP. You can save a hefty coin on your favorite shampoo, c...

"It's that season where the girlies wear aqua body waves for no reason," Or whatever the City Girls or actor Simone Ashley said, who sported the most delicious waves at The Little Mermaid's UK red carpet premiere.The Bridgerton starlet's hairstylist Halley Brisker styled Ashley's hair with XL "aqua waves," which he shared to his Instagram, giving the masses a BTS peek. Brisker shares that he used Olaplex products to achieve the liquid finish for her for the extra glossy, extra-long look. While h...