Beauty
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Nike's Air Max 1 Goes Full Barbiecore

Nike is back with another striking Air Max 1 silhouette, this time landing in a fully-fledged, Barbiecore colorway.Dubbed "Fuschia Dream" the new iteration follows a long line of summer-ready color palettes, like "Clear Jade" and "Tan Lines", with this season's hue being a vibrant pink -- seemingly arriving at the perfect time considering the Barbie film is due to hit theatres next month.Mimicking the classic silhouette's typical construction, the new sneaker boasts its signature color-blocking ...

info@hypebae.com (Hypebae) Tue, 27 Jun 2023 Hypebae
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Kim Kardashian Soft Launches the Anticipated Rebrand of KKW Beauty

After closing down her KKW Beauty brand in July of 2021 to focus on her new venture, SKKN by Kim, Kim Kardashian is ready to bring back her fan-favorite products. And that's not all — there are rumors of the fragrance offerings returning, which may launch sometime in 2023.Kimmy recently revealed on Twitter that she would be re-releasing her makeup brand later this year, assumingly either SKKN by Kim. She promised to include "all of your favs" but didn't disclose if it would be officially the n...

info@hypebae.com (Hypebae) Tue, 27 Jun 2023 Hypebae
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Sofia Richie Just Re-Created Her Wedding Makeup on TikTok—Every Product She Used

Sofia Richie Grainge's wedding may have been in April, but it still has TikTok completely spellbound. Many people have taken to the app to attempt to re-create her wedding makeup after taking style cues from her lavish South of France gathering. One person who took notice of the wedding's hold over the general public on TikTok? Richie Grainge herself. "I've seen a lot of you re-create my wedding makeup on your TikToks, and I'm so curious to see if I can re-create it on myself," says Richie ...

Katie Berohn Tue, 27 Jun 2023 Who What Wear
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It's the Return of the Nike Mac Attack in "Red Crush"

Nike is bringing back the Mac Attack this year in "Red Crush" as official images of the sneaker have made their way to eager fans.Now simply called, "The Attack" Arriving in a timeless color palette of white and a true crimson red, the formidable silhouette delivers a classic '80s aesthetic. The slightly heightened upper is constructed from a breathable mesh and supple leather. The body of the shoe is largely comprised by the airy and flexible fabric, while the colorway's namesake covers the smo...

info@hypebae.com (Hypebae) Tue, 27 Jun 2023 Hypebae