Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

As any beauty editor, makeup artist, or brow technician will tell you, eyebrows are an art. If they're shaped in just the right way, they can flatter and frame the whole face. That's why it's imperative you use the right tools and products for at-home maintenance. Yes, we're talking about tweezers, brow pencils, brow gels, and other classic makeup bag staples. We're also talking about a basic tool that gets little-to-no credit, even though it's pretty much the basis of any good brow routine: th...

Were side parts ever truly out of style? When it comes to 2023 hair trends, the answer is a resounding no. After a lengthy debate and discussion between Gen Z and Millennials over a number of social media platforms (I'm looking at you, TikTok users), we seem to have arrived at a conclusion: sticking to one or the other doesn't have to be a declaration of dedication by the wearer. Even I, as beauty editor who's jumped between the side and side part through with both natural and chemically-process...

Finally, the warm weather has arrived in our respective areas, signaling the start of Summer 2023. We are in for days and nights of fun and adventures, with exciting concerts and outdoor activities and more. With that being said, you've probably woken up with your hair all over the place and thought, "God, what am I going to do to this?" (I can relate to the struggle as my bald fade is now in a state.) If you've had a similar reaction, I've got news to share with you, friend: You have a hair han...