Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

Although I'm sure the last thing you want to do is tire out your wallet this weekend, I'm about to present you several opportunities to do so anyway (sorry, I simply can't suffer alone—call it a character flaw). Memorial Day Weekend just offers too many good excuses to stock up on skincare, haircare, and makeup. A few of my holy grail products are being offered at a pretty good discount and I just had to share which ones. Whether you're on the hunt for a good dry shampoo, next-level toner, or...

If you're after immaculate-looking skin, foundation is one of the most important components to achieving the most polished look. There are tons of different formulas, price points, and (finally) shades to choose from, so the good news is that finding the perfect foundation for you has never been easier.Unfortunately, foundation can be tricky to apply. It seems like foundation should be the easiest thing in the world to put on (it's just a base for your makeup that matches your skin tone, afte...

LELO, the sexual wellness brand committed to making people confident in their sexuality, has forayed into beauty with the drop of two luxury lipsticks designed to enhance and unlock your true allure.As a sexy nod to its 20th anniversary, LELO wanted to develop a product that celebrated freedom and empowerment and knew that while sexual wellness is essential, how people feel about themselves matters most. For the beauty enthusiast, nothing is more conquering than a pop of lipstick that will make ...